About me

I began in the field of web design back in the early days of Netscape in the late 90’s during my time at Montgomery Blair High School. Soon after I joined the U.S. Marine Corps (2001-2005) where I served as an administrator building automated applications aiding service members separating from active duty. In the summer of 2005 I joined a Nationwide Insurance agency, Charles Pacholkiw Insurance Agency, where I managed day-to-day operations, sales, marketing and built the agencies first website. During this time I began understanding customer experiences winning two back-to-back Best Customer Service awards (2010-2011). In between full-time work, going to school to learn web development, I also freelanced where I began doing branding, website design and logo design which I still do today. In 2015 I switched careers and became a production artist at District Photo, Inc. where I lead the design initiative for Custom Color Solutions in building their library of design assets, working in production, quality assurance of products, and working with clients such as Westin, Jack In the Box, and Spirit Airlines in producing marketing products. While working at District Photo, I also studied the business of design in brand strategy, UX/UI, social media marketing, and other creative strategies taught by Chris Do and Jose Caballer. In 2018 I joined Halfaker and Associates as a UX/UI Designer helping out in marketing, the company’s website, internal automated process, and joining the UX team on the Military OneSource contract under the DoD in building experiences for veterans. In March of 2020, I joined the creative team at Marriott International as a UX Designer working on the Bonvoy Design System. My time at Marriott was cut short due to the COVID crisis. As of April 2020, I am currently seeking new opportunities.

If UX has taught me anything, it’s that we should be humbled by the opportunities we are given. UX has allowed for many of us to see the bigger picture for users. We develop empathy in understanding the problems people have, not just for design, but for the products they use. We are the superheroes that see someone in need and want to help. How can we help? By understanding. If we can understand the people in need, we can devise ways to bring working solutions, and bring purpose again to what once was thought of as a problem. We don’t develop or design alone. UXers need to be around collaborative designers and developers to build better experiences. UXers are the worlds Avengers.

I’m experienced in information architecture, discovery, research, user testing, sketching, wireframing, prototyping (lofi/hifi), user flows, front end design, facilitation, user journeys, agile, scrum, team collaboration, motion graphics, branding, logo design, front-end code, and commercial photography (lifestyle and headshots).

Some of my favorite tools to use are my iPad Pro (I love sketching ideas and user flows on this device), Sketch, InVision, Illustrator, Photoshop, Lightroom, XD, After Effects, and Dreamweaver.

When I’m not at UX meetups or workshops, I’m keeping up with UX trends, doing automotive photography or hanging out with my kids.

Contact me at iam@tonylopez.me

Books I’m Enjoying