Crudo Creative

Client: Crudo Creative

Role: Rebranding, Identity Design

Tony Muzzatti is a professional digital media artist located in Washington, D.C. that produces high quality motion graphics, animations and sound designs.

Tony was looking to rebrand and had taken a journey to Europe when he thought of the name Crudo (translated in Italian as ‘Raw’).

With this new found name, we got together to identify this new brand, its core values, its’ positioning statement and identity design.

The idea was to be fresh and bold, to cater to his existing clients as professional, and seem appealing to newer markets.

The logo reflects a sense of maturity, artistic expression and boldness.