Defining our users problems can be a powerful way to create innovative design solutions that could lead to new and disruptive business models. When we empathize with our users, we are collecting stories and insights that will give us an opportunity to come up with a problem statement that will guide us into proper user research.
We can’t begin without a deeper understanding of the people we are designing for. User Research helps gain the insights we need, to empathize with the people we are designing for so we can understand how they see their world, understanding their feelings, we need to appreciate them as human beings and communicate understanding. User Research helps place the people we are designing for at the center of our design process and products. The insights we gain will help inspire our designs, evaluate our solutions, and our impact.
Several methods can be used to gain quantitative and qualitative information. Surveys, interviews, and observation of the user are just some of the ways we can quantify how the user interacts with our service or product. Each method has its benefits and its drawbacks, so we need to know which one to use to achieve our goals.
Why Research is so important
- Helps us create designs that are truly relevant to the user
- We can create designs that are easy and pleasurable to use
- And to understand the ROI of our user experience design
- Guess less and work from a position of being informed and confident